The Art Of Building a Brand in Ten Pivotal Steps

1
Introduction
- Strategic Brand Development
  FREE PREVIEW
2
Welcome
3
Part One: Your Brand Make-Up or Frame
4
Part Two: The Essence Of Your Brand
- High-level lesson
- How-to lesson
- Test your learning
5
Part Three: Your Brand Promise
- High-level lesson
- How-to lesson
- Test your learning
6
Part Four: Your Brand Delivery
- High-level lesson
- How-to lesson
- Test your learning
7
Part Five: Focus On Your Strengths
- High-level lesson
- How-to lesson
- Test your learning
8
Part Six: Your Brand Messaging
- High-level lesson
- How-to lesson
- Test your learning
9
Part Seven: Accentuating Your Brand Value
- High-level lesson
- How-to lesson
- Test your learning
10
Part Eight: Add An Overarching Mission To Your Brand
- High-level lesson
- How-to lesson
- Test your learning
11
Part Nine: Clothing Your Brand
- High-level lesson
- How-to lesson
- Test your learning
12
Part Ten: Protecting Your Brand Identity
- High-level lesson
- How-to lesson
- Test your learning
13
Next steps
- Congratulations!
- More Resources
- Moving Forward

Understanding what you want your brand to represent and who your brand will interact with is 60% of the pre-mix required to creating a brand that will appeal and connect to your select audience.